Swag should be memorable, meaningful, and on-brand. Attendees know the difference between prizes you’ve bought for attention versus items that tie in with your brand.
Be purposeful and creative with giveaways. Consider some analog activities for visitors who either aren’t tech savvy or just want the opportunity to disconnect. For example, while your first instinct might be to make everything at your booth digital, not everyone responds the same to a digital-centric experience. Keeping in mind your audience, consider several ways they can interact with your team. Give visitors options for interacting with your brand/team. So we incorporated a few interactive activities like a Tetris game and a wooden puzzle bar, where visitors could sit and spend time with us while lightly engaged in gameplay. For example, at one of our trade shows, we wanted visitors to think, H&P is super cool, and I enjoyed my time at their booth. Either way, design with that feeling in mind. How do you want the people that visit your booth to feel when they walk away-excited, relaxed, trusting? It can be a traditional feeling or a more abstract concept. Define the emotion you want visitors to feel. Keep your audience in mind with every design decision to ensure the final output resonates strongly with them. But sometimes even the best of us forget to stay grounded in our audience’s perspective when inspiration strikes. As a marketer, you know this adage all too well. To convert attendees to booth visitors and leave a lasting, positive impression on them, employ these tips as you design your next trade show booth: Sometimes the design even felt gimmicky-something you never want associated with your brand. I’ve seen many great trade show booths that had interesting themes, but missed the mark with visitors because there was little to no connection to the company’s brand. The most important thing to remember when designing your booth is this: Your theme should always tie in with your brand and the message you’re trying to convey to visitors. But before we explore those, let’s review a few tips on developing a memorable booth experience. (Tweet this!)įor inspiration, we walk through several cool trade show booth design ideas below. In fact, the right trade show booth can mean the difference between a positive ROI and a lackluster turnout. 
Your trade show booth needs to stand out among what could be hundreds of other exhibitors (especially your competitors!). It’s not enough to have an interesting booth theme or fun activities to do.
“In a busy marketplace, not standing out is the same as being invisible.”Īttributed to marketing legend Seth Godin, these words are incredibly relevant to marketers preparing for their next trade show.
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